Why the J.Baby Rebrand

For over 13 years, J.Baby has worked under the radar and quietly staked out our unique place in the IVF universe, mostly known as the go-to provider of Japanese egg donors. But over the years, we’ve become so much more. To celebrate our evolution as an agency, about a year ago, with our creative partners at ATAK Interactive, we started working on a new website. The process of developing the content and design for this new site forced us to ask the important question: What kind of agency do we aspire to be for the next 13 years?

I am proud to say that this website achieves our goal of definitively answering this question. The look and feel of the website, with its calming Japanese-inspired color palette and inviting illustrations, provides the end user with a safe refuge to explore the many facets of our agency’s guiding values and the processes and protocols that are at the foundation of our Japanese egg donation and surrogacy program.

Equally important was to endow the website with meaningful educational content that empowers the Intended Parent with the information they need in order to make the best decisions on their own behalf. The IVF process is complicated with many moving parts. Hopefully, we have succeeded through this website in equipping all IPs with the necessary knowledge to navigate the process with confidence and peace of mind.

Finally, it was important with this new website that we tell our story, both personally and professionally. True, we are in the business of creating families. But it is a business that for us is deeply personal, having been through the ups and downs of the IVF process with the creation of our own two children. We are proud of the business we have created over the last 13 years through our J.Baby brand.

We invite you to explore our new website and learn more about the J.Baby way of doing egg donation and surrogacy. We can’t wait to see what the next 13 years will bring.